Born in Chamonix, Mont-Blanc 1963, Dynastar creates excellent skis adapted to the most challenging mountains in the world, by and for passionate people. The “Made in France” production is still maintained in the only French ski factory, in Sallanches. Alined with the values of Authenticity, Passion, Innovation, Power I was asked to rebrand the logo and the “Peak” - the symbol of the brand from 2012. The mission was broadened to include the Graphic Style Guide (including the reflection on the baseline, colors, typography, layout rules and logo applications, print + digital.) And the decorations of the Piste skis for women, Intense and All-Mountain skis Intense 4x4.
Design & Craft