Saint-Gobain is a French multinational corporation, founded in 1665. Originally a mirror manufacturer, it now also produces a variety of construction and other materials. In the need for modernization of Saint Gobain's two brands providing bathrooms, we were asked to design a new retail concept for Cedeo and Brossette. One of the challenges was to create a common identity for two targets and two companies. The new market position was addressing BtoB and BtoC customers. And to keep both company names and brand personalities was imperative. Complex and fun designing and implementing in&out-store signage and communication, look&feel, photo shooting, campaigns, etc.