Premium without glitter

Originally from the Grand Est region, Futura is a producer of furniture and interior design. The brand targets hoteliers and architects who design exceptional places of hospitality. When setting up a showroom in Paris, a reflection on branding was launched. I was commissioned to design the graphic communication tools - logo, business card, brochure, and website resulting in a sober concept focusing on the quality of French craft. The logo, created from solid block-shaped letters is screen-printed in white on a selection of exclusive material papers, a business card with the edges colored in red, a red Singer stitch binding, and a varnished construction plan for the brochure cover. The style conveys the talent of Futura; construction, methodology, excellence, made in France. The details allow the brand to go beyond the classic and golden codes of the premium and to remain aligned with the natural profile of the founder. Futura has not only found its place but intercepts with its modernity and difference in the showroom.