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Lirea is a recruitment consultancy, with an international profile, that serves, beyond standardization, customers who are facing or leading major changes and disruptions in Markets, Business Models or Organizations. When launching the company in 2011 Joelle Roderbourg needed a designer capable of understanding and structuring the complexity of her job and offers to create its visual identity and communication. Ever since we have been working together on campaigns, website, and event projects for the company. Joelle claims that the qualitative image of Lirea has very much helped her to assert the positioning of the company and has contributed to the confidence of her customers.